We celebrate the LOVE GODDESS ahead of the Rita Hayworth season at BFI Southbank with a fabulously forties make-up tutorial...
In the 1940s make-up was all about the lipstick, a great matted red was the look. Even land girls wouldn’t be seen without it! During the war, make up was in very short supply and everyone became very inventive, such as using boot polish for mascara! No need for such drastic measures now and certainly not at the Columbia studios in Rita's Hay Day (excuse the pun!)
Everyone aspired to look just like Rita Hayworth, she was the girl that women all over the world wanted to be. Here is how to get that iconic look that is still so fashionable today...
1. As always start with perfectly primed skin and apply your foundation and powder well, matte was the order of the day. Prime eyes too and use a light concealer.
2. With your eyeshadow brush apply a neutral beige colour to the whole eyelid.
3. Take your socket brush and with a very subtle neutral stone or light brown shade in the socket. If you tilt your head down slightly you will find it easier to find the correct place to shade. You want it barely there for a daytime look but you can go slightly darker for evening looks.
4. Take a good liquid eyeliner, and apply a very thin line along the eyelashes of your upper lid from the inner towards the outer corner and extend it slightly.
5. Use an angled brush to define your eyebrows and gently accentuate the arch, in a complementary or slightly darker colour.
6. Lashings of mascara, but for an authentic look just apply to the upper lashes.
7. Rouge was also popular, so a light dusting of rosy pink to the apples will compliment this look.
8. Lips need to be perfectly lined with a good red pencil that matches your lipstick, and the lipstick needs to be a very matte pillar-box red. Blot well.
The complete look!!
All hail Rita!!
WIN: We have 3 x pairs of tickets to see a Rita Hayworth film of your choice during the season at the BFI Southbank this June.
To WIN simply tell us which of Rita's films is your favourite and why. Simply post your comment below and be sure to leave your email address.
Winner will be selected on the wednesday 5th June.
The Powderpuff Girls xx
Tutorial taken from our Style me Vintage make-up book by the one and only Miss Powderpuff
£9.99 available at our online shop